7 Little Things To Your Press Release So You Can Do To Generate A Big Response From The Media

6 months ago 191
PR Distribution


A press release format is a great way to tell the story of your company or organization. It can be used by journalists and bloggers to generate interest in your product, service or event. The problem is that many people don’t know how to write a compelling release so they end up with boring blog posts or emails that go unanswered by the media. To get started with writing press releases that generate attention from journalists and bloggers, here are seven tips for creating effective releases:

Get a compelling headline

The headline is the first thing that your readers will see, so it's important to get it right. A good headline should be:

  • Newsworthy – If you're writing about something new, then make sure the subject of your article is something that won't already be covered by other publications. If there are many other press release example about this topic already out there, find another angle or spin on the story so that yours stands out from the crowd.

  • Specific – Use questions instead of general statements like "we need" or "here's how we did." This makes it easier for journalists who don't know what you're talking about (or their readers) to understand what your company does without having all those words crammed into one sentence. It also enables them to easily write copy themselves once they've digested all those words!

  • Numbers – Numbers can help make an otherwise dry topic interesting if they're given context by using specific numbers rather than percentages (e.g., "We increased sales by 25% last year"). You never want a reporter feeling bad about not knowing everything just because there was no number attached!!

Make the first sentence newsworthy.

The first sentence of your press release template is the most important thing you can write. It should be specific and relevant, as well as newsworthy. “Our company has been in business for 20 years and we have the best customer service in town” isn't going to get anyone interested in your company or product. Instead, try something like this: “We are pleased to announce that our new website will be launching tomorrow! Click here if you want more information about what it has to offer."

In addition, make sure that your press release is interesting enough so that people will want to read on after getting their initial hook with the first sentence (which should also include some sort of call-to-action).

Hire a reporter to write the release.

Hiring a professional to write your press release sample can be a great way to generate media coverage and make sure that you're getting the most out of your message. The benefit of hiring someone like [insert name] is that they know what's going on in the industry, have experience writing for other companies, and are able to craft an effective pitch based on their knowledge of who you are as well as what type of story would work best for getting picked up by any particular outlet.

Explain why your story is important.

The second way you can make sure your press release is worth reading is by explaining why it’s newsworthy. It may seem obvious, but many companies don't do this enough. If you know who your customers are and what they care about, then it will be relatively easy for you to craft a press release that reflects those interests and values.

The goal of any PR campaign should be to tell people how your product or service helps them solve their problems—and not just give them an overview of what your company does without offering any context around how these solutions would benefit the reader's life or business situation (that's called puffery).

Focus on benefits, not features.

When you're writing your press release, it's important to focus on the benefits of your product rather than its features. This is because readers are more interested in what they can do with the tool or service than how it works.

So if you're selling a new smartphone app that allows users to share their location with friends and family, don't write about how great it is that you can share your location with other people—that's just one feature of the app! Instead, focus on why this will be useful for people who want privacy (like parents who need safe places for their kids).

Bad grammar is an automatic red flag.

The media is always looking for the next big thing and will respond to your press release if it's interesting. If you're not sure of what they need, ask them!

The most important thing when writing a news release example is grammar, punctuation and spelling. Your readers are going to read this letter on a screen without seeing how nice it looks on paper—so there's no reason that you should be sloppy about style just because some people won't see it until later or never see it at all.

Be specific and use numbers.

When writing your press release, it's important to be specific and use numbers. Numbers allow the media to quickly grasp how big your business is—and the larger you are, the more likely they will be to pay attention to what you have to say.

  • Use numbers when talking about revenue or profit growth. For example, if your company made $1 million last year but this year makes $2 million in revenue, then mention these figures prominently in your press release so that readers can see how much money has been generated by your operations over time (and therefore how successful) they've been.

  • Be clear about who owns which shares of stock within a corporation: If there are three shareholders listed on one page (for example), list them first alphabetically by last name rather than listing all three names together in order from oldest shareholder until youngest shareholder; this will help make sure their roles at work aren't overlooked when reading through other sections later on.*


  • Takeaway:

The media release example is the first step in getting your story out to the media. It's important that you include all of the necessary information, so make sure you include a call to action and deadline. If possible, ensure that there's contact information for those who may want more information about this project or other projects like it. You can also use quotes from people who were involved in creating this project as well as any relevant links (e.g., social media accounts) that could help promote your organization's name and brand awareness among potential readers/viewers of their coverage of stories related to your topic area


If you’re still unclear on how to craft a press release example for event, don’t worry. The good news is that the process can be fun and creative—and if you follow our advice, it will be! As long as you have an idea of what your release needs to accomplish, there are plenty of tools out there that can make this easy for you. From websites like PR Newswire and Content Marketing Institute (CMI) or even free services like Blogger & WordPress (for example). In fact, we recommend using one or two of these platforms in conjunction with each other so that all your content appears within one place where people will see it at once.

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