Introduction
The press release is an important tool for journalists who want to cover your company. It's a way to give them more information about your business, while also giving them access to experts who can share their thoughts on the topic. In this post, I'll walk you through how to craft a press release format that puts media contacts in touch with you so they're excited about covering your story or sharing it with their readers.
Write your press release in a language and tone that connect with your audience.
When writing your press release, it's important to use simple language and direct language. This will make it more accessible for the media contacts you're targeting.
Use short sentences that are easy to understand.
Write in active voice whenever possible (i.e., instead of saying "you should" try saying "I recommend").
Avoid using complicated phrases like "due to the fact that" or "in order for". Try replacing them with simpler alternatives such as "because".
Include one or two key words or phrases throughout your release with links to relevant, useful information that provide more background to the story.
When you're crafting a press release template, it's important to consider the channel of distribution you're targeting. If you have a website that publishes news articles and reports, then include links within your press release that can be easily shared across social media platforms such as Facebook and Twitter. In addition, if you want to reach out directly to individual journalists on their personal devices (iPhones or Android phones), then include some relevant data points like this on your website or inside the body of your email.
Use real-life examples, data, anecdotes and other details throughout your release to give it the most life and authority possible.
Use real-life examples, data, anecdotes and other details throughout your release to give it the most life and authority possible.
Make sure your release is easy to read and understand. It should be as clear as possible without being too complicated for anyone who doesn’t have a medical degree or advanced math skills.
Use clear, concise language that is easy for everyone to understand: no jargon here!
Provide access to sources who can provide more insight into the story's facts and figures.
When you've finished your press release template, add a list of sources at the end.
Include contact information for each source and make sure that they are relevant to the story. If there's someone who could provide more insight into what happened, include their contact information in addition to yours so that reporters can reach them directly.
Share your sources' contact information and credentials in advance so media contacts can easily follow up on any questions they have.
The first step to crafting a press release is sharing your sources' contact information and credentials in advance so media contacts can easily follow up on any questions they have. This will help you get their attention, establish credibility with them, and get them excited about covering your story. Here are some tips for sharing these details:
Give media contacts a phone number or email address for their reporter or editor so they know how to reach out if there's anything else that needs clarification
Provide credentials for each source—a link to their website (if applicable), educational background, experience with the topic at hand, etc.—to prove that he or she has expertise relevant to what you're writing about
Include any other information about the person behind this article/video/etc., such as where he or she works and how long he/she has been doing this work
Make sure all of your release's key points are easy to find in an easy-to-read format.
Use bullet points. This is the easiest way to make your release easy to read and understand. It’s also a great way to convince journalists that you know what you're talking about, because they'll be able to quickly scan through it and see if there's anything in there that looks interesting or relevant.
Use bold text for key statements, as well as for headings and subheadings (like "The Benefits of Using Our Services," or "Our Top 20 Features"). You can also use italics for certain words or phrases—for example: "In addition," "As compared to," etcetera—but this can feel like overkill if used too often; however, sometimes it works well when trying to draw attention away from something else by using different colors across multiple lines of text?
Use direct quotes from yourself and others included in the story whenever possible.
Use direct quotes from yourself and others included in the story whenever possible. Quotes can be used to add weight to your story, credibility to your story, authority to your story and interest to your story.
If you're pitching a news outlet on an article about a local nonprofit organization's new program that helps people with disabilities learn how to cook healthy meals at home or experience new hobbies through art classes, one way they might feel more inclined toward publishing it is if they see firsthand how much potential there is for this type of work being done here in [city name]. So when writing up the media release example about said program (or any other topic), try taking time out of each paragraph or section where relevant information is being shared with readers/listeners/viewers etc., so that all those interested parties know exactly who was involved with putting together such amazing projects!
Put yourself in the shoes of your audience - what is it about this particular story that'll compel them to read? What's at stake if they don't?
Put yourself in the shoes of your audience - what is it about this particular story that'll compel them to read? What's at stake if they don't?
What is the relevance of this story to their readers?
What is the story's hook?
What is the story's angle?
What's at stake if they don't?
Let media contacts know how your press release will benefit them when they cover it. Make sure they get the big picture right away.
The first thing you should do is give media contacts a reason to care. The more valuable your press release is, the more likely it will be covered by media outlets. If you can make it easy for them to do their job—and get access to all the information they need—the better chance they'll take on covering your story.
This means making sure that every sentence in your sample press release template has something related back to their audience or industry:
Tell them what kind of story this will be (elevator pitch)
Explain why it matters (show how this impacts others)
Explain how readers can share the information with others (include links)
The media is always looking for stories that their readers or viewers will enjoy or find useful.
The media is always looking for stories that their readers or viewers will enjoy or find useful. They're not looking for a long article filled with fluff, but rather something short and to the point. The way to get their attention is by giving them a reason to write about you—one they can't ignore!
Here are some tips on how you can do this:
Make sure they know what they're getting into before they start writing on your behalf. If possible, talk directly with a reporter at the publication where your story idea would be published so that she has enough context around it before she starts drafting an article (or even better yet: send her a draft of the press release).
Don't just tell them; show them! You'll have more success if someone understands what makes your business unique from other companies in its field; this way there's no confusion surrounding whether or not it makes sense for someone else outside of your industry context may find useful information within its content.*
Conclusion
We hope that these tips have been useful and helpful. event press release template can be a great way to connect with media contacts, but they need to be crafted in such a way that they'll get read by those who are interested in what you have to say.
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