In 2025, press releases are no longer just tools for large corporations. Theyre essential for any brand that wants to build trust and tell stories that matter.

What Is a Press Release Today?

A press release is a short, official statement issued by a company to announce something newsworthybe it a launch, an event, a collaboration, or a milestone.

But modern press releases are more than just announcements. Theyre:

• SEO content that helps boost search rankings

• Professional proof that your business is active

• A tool to earn organic media attention

• Shareable, evergreen content for newsletters and blogs

Saromben, a growing ethical fashion brand, uses press releases not only to reach media, but to archive their growth and keep customers informed in a credible way.

Why Press Releases Work in a Noisy Market

Lets face itconsumers today are overloaded with information. Social feeds, ads, influencer content its everywhere. So how do you stand out?

You stand out with clarity.

Press releases:

• Offer structured, factual communication

• Help shape your narrative, instead of letting others define it

• Show that your brand is active and accountable

• Live longer than a story on social media

While a tweet may trend, a press release builds trust.

Using the Right Platform: Why Portal Narasi Matters

Youve written a solid press release. Now, where should you publish it?

Posting on your website is a good start. But if you want real visibility, you need distribution. One of the most effective platforms for that in Indonesia is Portal Narasi.

Known for its story-first approach, Portal Narasi brings together journalism and human values. Its the kind of platform that doesnt just publish newsit publishes stories with meaning.

When Saromben announced their partnership with local artisans through Portal Narasi, they didnt just get clicks. They got shared. Their message reached communities, creators, and socially conscious readers.

That kind of exposure leads to brand loyaltynot just traffic.

Anatomy of a Great Press Release

A press release doesnt need to be fancy. But it does need to follow a clean, recognizable structure:

1. Headline: Specific, newsworthy, and keyword-friendly

2. Opening paragraph: Hit the basicswho, what, when, where, why

3. Main body: Expand with context, background, and supporting data

4. Quote: Add a human voicefounder, team member, or partner

5. Boilerplate: A 23 sentence description of your brand

6. Contact Info: Email or phone for media or reader inquiries

Optional: include an image or link to your campaign page.

When to Use a Press Release

Wondering whether something is big enough for a press release? If it creates movement or meaning, it probably is.

Here are perfect use cases:

• Product or service launches

• Partnership or sponsorship announcements

• Community outreach initiatives

• Event invitations or recaps

• Brand milestones or anniversaries

• Awards, media coverage, or grants

• Launching a survey or publishing research

The more you share intentionally, the more people take your brand seriously.

SEO Benefits of Press Releases

Press releases have a hidden advantage: they help your website and brand perform better on Google.

Heres how:

• They generate backlinks when republished by media

• They help Google index your brand name with context

• They rank for specific keywordsespecially location-based ones

• They give your site fresh, high-quality content

Saromben includes relevant keywords (like ethical fashion Indonesia) in every release, links back to their site, and always ensures the release is readable by both people and search engines.

Common Mistakes to Avoid

To make sure your press release gets noticednot ignoredavoid the following:

• Writing like an ad instead of a news piece

• Using generic or vague headlines

• Forgetting the quote section

• Skipping the About or contact info

• Publishing only on your own blog

And remember: quality over quantity. One clear, useful press release is worth more than ten rushed ones.

Final Thoughts

In todays digital world, its not just what you sayits how, where, and why you say it.

For brands like Saromben, press releases are more than formalities. Theyre tools of trustused to build relationships with customers, communities, and the media.

When shared through platforms like Portal Narasi, those messages dont just get seen. They get remembered.

So next time your brand takes a meaningful step forward, dont let the moment pass quietly. Press release itand let the story travel.